Have you ever noticed, particularly those of you who work in a service based industry like video production or illustration/graphic design, that a client will drag their feet for weeks on a project when you are ready to get going, but they will, all of a sudden, decide that it absolutely needs to be done tomorrow right when you pick up another client to fill the void that has been opened by their procrastination?
They will stone wall you for weeks while you wait for vital information or materials from them. They will also suddenly become mute while you wait for them to sign off on a concept or script. Suddenly, however, they will discover a sense of urgency that their project absolutely must be on their desk or on the air the very next morning by seven o'clock am, just as soon as you have sat down with your new client and begun serious, intensive work on their project.
Have you ever noticed this?
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